Crooked House In The Park is a Midlands-based dance music festival. In its second year in 2022, we were tasked with supporting the marketing team predominantly with their Facebook advertising campaign strategy and conversion tracking, along with additional support on their email marketing approach, brand activation and partnership opportunities to further promote the festival, increasing ticket sales, brand awareness and online visibility. The event saw headliners Roger Sanchez, Armand Van Helden, Ferrick Dawn and Darrius Syrossian play to a crowd of over 5500 in Beacon Park, Lichfield.
Facebook advertising strategy
Facebook advertising copy, creative and audience testing
Campaign optimisation
Email marketing strategy
Marketing consultancy
Brand activation strategy
Artist liaison
50% increase in ticket sales
109% increase in Facebook ad campaign reach
152% increase in Facebook ad campaign impressions
143% increase in Facebook ad campaign clicks
10.5 ROAS on Facebook ad campaigns
By working with Sophie, we doubled our ticket sales, identified new and untapped revenue and marketing opportunities and dramatically increased our festival’s online reach and visibility. On top of this, improvements in our conversion tracking have been implemented, further demonstrating our marketing ROI. We’re looking forward to seeing what we can achieve with her help for our forthcoming events!
Adam Turbill, MD of Crooked House Events Ltd.