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Top Tips for Creating Great Copy

Good copy is vital when you’re running a business. Why? Because it’s what tells your customers about you. It carries your voice, your brand, and your identity. It tells people what you do and why they need you.  The ultimate goal of your copy is to get people to want to buy your product or […]

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Mastering Black Friday With Email Marketing

While Black Friday originated in the United States, its influence has extended far beyond its borders, impacting consumer purchasing behaviour worldwide. It has evolved into a period of heightened consumer engagement. If you’re an e-commerce or brick-and-mortar store owner, you likely aim to generate a significant portion of your annual revenue during this time. Black […]

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How To Audit Your Social Media

Imagine putting all your blood, sweat and tears into a fabulous social media marketing strategy, only never knowing whether it’s actually working. That’s precisely what you do if you’re not auditing your social media marketing efforts.  Auditing what you do on social media to promote your brand is vital to monitor, optimise and improve your […]

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How To Create Engaging Short Form Video

Social media is full of short-form video content right now, with platforms such as TikTok, Instagram, YouTube and Snapchat all full of it; short-form video is definitely a big trend that brands need to get on board with.  The popularity of short-form videos is undeniable. Recent research found that 73% of consumers prefer to watch […]

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How to Build an Effective Social Media Strategy

In today’s digital-orientated world, social media is essential for businesses. With a whopping 4.80 billion people – 60% of the world’s population – now using social media, it’s a super effective way of reaching and engaging with potential customers and driving them to your website; in fact, 75% of marketers said that social media marketing […]

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All You Need To Know About Email Segmentation

Email segmentation, like email automation, is an incredibly effective tactic used in digital marketing to increase engagement and boost revenue. Essentially, segmentation allows you to deliver more relevant email marketing communications to your database.  Many businesses don’t understand the power of email segmentation and still believe sending the same marketing email to their entire database is […]

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Make Sales And Nurture Leads While You Sleep

The never-ending daily hustle to get leads, nurture them and make sales can be nothing short of a long, hard slog. But what if we said it doesn’t have to be like that? Would you believe us if we told you there was an easier way?  By putting together email marketing automations, you can help […]

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How To Create High Converting Facebook Ad Copy

The landscape of Facebook advertising has experienced some real and significant changes over the past few years. However, it is still undoubtedly one of THE best-performing forms of digital advertising around and generates the highest ROI of any social media platform.  But what makes a Facebook ad successful? While high-quality creative is vital in your ad […]

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9 Tips To Increase Your Email Click Through Rate

Why is your email click-through rate important? Because although email marketing campaigns can be really valuable for businesses, getting them right is hard work. And there’s no point in putting all that effort into a great campaign if no one is going to read the emails, click on your call to action, or, even worse, […]

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How To Generate Social Media Ideas

Social media is a fantastic marketing tool and a must for pretty much every business. However, it can be frustrating and time-consuming if you don’t plan ahead, and thinking of good content ideas on the fly can be difficult.  However, you can make the process easier on yourself by planning ahead. Having a plan in […]

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How To Create A Social Media Report

As a social media manager, it’s essential to show the value of your work to your boss and your team. That’s where social media reporting comes in.  Collecting data on your social media activity can show precisely how your work benefits the company. From increased web traffic to higher engagement rates, social media reporting can […]

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Email Deliverability: 4 Tips to Better Your Rating

This may sound familiar; You have a frustrated customer on the phone who, once again, did not receive the confirmation, receipt, sign-up discount, or other emails they were expecting. “Where’s my receipt? You must not have taken my details correctly. This is unacceptable.” As the customer gets more irate, your colleague chimes in: “the email […]

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17 Ways to Grow Your Instagram Following

With over 500 million users scrolling through Instagram daily, it has become a vital tool to businesses across all fields. As a visual marketing channel for your brand, you can directly target and engage with potential customers to build an audience of loyal followers. As with any marketing channel, there are good, bad, and smart […]

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How to Troubleshoot Your Facebook Campaigns

Before commencing a Facebook Ad campaign, you need to ascertain if you have laid the groundwork necessary to run a successful campaign and be seen as a ‘good’ advertiser on the platform, here’s a handy checklist to get you started: My Privacy Policy is up to date and displayed clearly on my website and landing […]

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Innovative Ecommerce Marketing Ideas

Over the last two years, we have seen huge changes in the way customers engage with brands. Pre-pandemic there was already a sizable shift towards e-commerce versus face to face sales, but with lockdowns aplenty and working from home becoming the new normal businesses have adapted to a vast amount, if not all of their […]

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Develop Your Marketing Strategy for 2022

It can feel overwhelming to start planning a new marketing strategy, but you can follow some basic steps to make it a stress-free journey with tremendous rewards at the end.   We’ve put together some key information and tips on how to go about creating your strategy for the year ahead, helping you to define what […]

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Chatbots for Ecommerce

In a world where customer expectations are continually skyrocketing and instantaneous responses are expected, it can be challenging for businesses to deliver an excellent customer service level constantly! With 34% of customers rating their most recent customer experience as “average”, “not very good”, or “terrible”, it is clear that businesses must adapt, and as they […]

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How To Build An Email Marketing List

No marketing strategy is complete without a targeted email marketing contact list. If you haven’t built one yet, it’s time to get started! This guide will give you some key information that will help you on your way: 1. Offer a subscriber incentive Offering an incentive or bonus content is really effective in getting people […]

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Social Media Marketing For B2Bs

Social media marketing has often been perceived as a more informal, relaxed space more suited to the B2C market. But this isn’t the case, and B2Bs should be using these platforms just as much as B2Cs for access to a world of increased brand awareness, engagement and lead generation. Find the fun B2B’s have to […]

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Social Media Style Guides…What They Are and Why You Need One

You can’t have a clear and successful brand identity without brand and style guidelines, fact. But, did you know that you should have a style guide for your social media output as well? It’s essential, and it’s more important than you might think. Why is a social media style guide important?  Just like brand guidelines, […]

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A Brief Guide to Generating Leads for Your Business Using Facebook Advertising

Around 2.7 billion people worldwide use the Facebook platform, making it a ridiculously good way to showcase your business.  Whether you are coming from a B2B or a B2C angle, Facebook advertising is a fantastic platform from which to shout about your services. And, when done correctly, you can get a great return on investment […]

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What is a Facebook Pixel and How to Install Them

The Facebook pixel is an essential tool for tracking, optimising and ensuring the success of your campaigns. In this blog, we take a more in-depth look at what the pixel is, and why it’s so important to use as part of your Facebook marketing campaigns.  What is a Facebook pixel?   The Facebook pixel is a snippet […]

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How to Create High Converting Landing Pages

Crafting the perfect landing page takes time, effort and testing. You can increase your chances of creating landing pages that work, by trying out different variations with content flows and formats, and also by looking at what other businesses are doing!  There are several critical factors to creating a landing page that is more likely […]

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How to Get More Leads from your Facebook Campaigns with Effective Ad Headlines

Excellent ad copy is like the shop window of your business. It’s what grabs the attention of your potential customer and tempts them to find out more about your product or service. Effective Facebook ads entice the customer into your metaphorical shop. And so you need to make sure people want to click and engage […]

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A Quick Guide To Creating Compelling Key Messages

Messaging is king in the world of marketing. A strong, to-the-point message should be at the heart of all of your communication with your audience. The right message is vital in creating an impact on your target and producing focus, control, and influence. As the bedrock of your marketing strategy, your key messaging should be […]

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What Makes A Brand Stand Out

Your brand is everything. It’s what visually tells potential clients what your business is all about. It’s the single thing that has the power to attract people to find out more about your product. But if it’s not right, it also has the potential to turn them in the opposite direction. So how do you […]

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Getting Started with Facebook Advertising Part 2

In Part 1 of our blog about Facebook advertising – https://3twelve.co.uk/blog/getting-started-with-facebook-advertising-part-1/ – we looked at the fundamentals of this type of digital marketing and how to make it work best for you. In Part 2, we’ll be talking about how to create compelling messaging, build audiences and of course, how to launch effectively. Once you’ve worked out […]

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Getting Started with Facebook Advertising Part 1

Facebook marketing presents a vast area of opportunity anyway, but particularly in the current climate. Bearing in mind everything that’s going on, more and more people are turning to digital marketing. With people at home spending a lot more time on social media than usual, Facebook advertising is a perfect starting point for testing out […]

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Make Lockdown Marketing Work for You

During these unusual and challenging times, you might feel uneasy about marketing your business. But, if you’re stuck at home in lockdown with additional time on your hands, there’s never been a better time to sit down and think strategically about your marketing approach and how your service or product could help people right now. […]

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How to Generate More Sales Leads on LinkedIn: Part 2

In Part 1 of this blog, we looked at the importance of using LinkedIn (and its half a billion users!) to boost your business. We discussed how to optimise your profile, create a database and send and batch-up connection requests. In Part 2 we’re going to pick up where we left off and continue on […]

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How to Generate More Sales Leads on LinkedIn: Part 1

Since 2017, LinkedIn has had over 500 million users, according to Business Insider Intelligence. That’s half a billion potential customers. So, of course, you want to utilise that gold mine by using LinkedIn for your own business. But how do you begin? How do you consistently and reliably use it for effective lead generation and […]

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Facebook Advertising for B2B

As one of THE most popular social platforms available today, advertising on Facebook for B2C companies is a no-brainer – millions of consumers at media buyers fingertips just waiting to be marketed to, a dream! But how about the use of Facebook ads for B2B? No, you cry? Well, how about, yes! If you work […]

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Marketing Planning for 2020 

Hello 2020! It’s time to set your vision for the year ahead, think about your marketing planning, get focussed and put an actionable strategy in place to help you reach your goals! You may or may not already have a marketing strategy in place. Still, at key points in the year, it’s crucial for you […]

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Stress Busting Tips for Small Business Owners

It’s no secret that running a small business, while incredibly rewarding, can also be extremely stressful. There are days when that to-do list never seems to go down, and sleepless nights become commonplace. The challenges a small business owner faces can become a rollercoaster. Obstacles, pressure, wondering when you’ll be able to take your next […]

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Digital Marketing Jargon Explained

The digital marketing landscape is awash with acronyms and terms that to someone just starting out can seem like another language. Trying to fathom out what your agency is saying, or what a speaker on a webinar REALLY means can leave you feeling frustrated and like you’re missing out on some big secret. The most […]

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Five Tips for the One Person Marketing Team

Owning a business or being the only person in a small businesses marketing department will likely mean that you have a never-ending to-do list and are battling to complete many tasks, alone! From producing social media content to writing email campaign copy or analysing your web statistics, there just isn’t enough time in the day […]

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How and Why You Need to Create Buyer Personas

The best and most effective marketing campaigns aren’t based around the guesswork. Creating engaging content, creative and messaging that captures the attention of your audience is underpinned by understanding who it is you want to talk to and what makes them tick. Enter, the buyer persona! What is a buyer persona?  To put it simply, […]

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Facebook Ad Campaign for BeatBox Studios

We recently ran a Facebook advertising campaign for Lichfield based BeatBox Studios with some pretty cool results! 19 Book A Trial lead generation forms completed in just four days with a potential of £7980 worth of annual business for the studio and a 698% return on investment! Not bad! Here’s how we did it… The […]

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4 Tips for Adding Video to Your Social Media Marketing Strategy

The power of video on social media is no secret – these statistics tell it all: Views on video content had increased by 258% on Facebook in 2017. If consumers have the choice, 72% of people would rather use video than text to learn about a product or service. Social video generates 1200% more shares […]

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How to Create a Winning Facebook Advertising Campaign

Let’s face it, using a paid advertising option on Facebook will utilise valuable marketing budget – so if you’re doing it, you may as well be doing it well. Thankfully, there are multiple ways to optimise your Facebook adverts – which can help you create hyper-targeted campaigns to bring you loads of clicks and more […]

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Add Interest to Your Facebook Marketing Strategy by Gamifying it

Let’s face it; Facebook is full to brim with uninspiring posts which you scroll right past, without giving a second thought. Brands are competing for the attention of their customers – who are bombarded with messages from the pizza company, the beauty salon, the car dealers –every single day. And when those posts are your […]

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Content Not Engaging Your Audience

It can be super disheartening when you take hours upon hours crafting a blog post, only for it to go almost unnoticed on the web. But with 27 million (yep, you heard us right – million) pieces of new content being shared across the internet every day, it’s pretty hard to stand out from the […]

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Why You Need Branding Guidelines and How to Create Them

Picture this. You walk into McDonald’s one day, and the decor is bright pink and sparkly. Later on, you go to Starbucks to grab a coffee; you notice that their logo is purple. And after a long day, you go home, switch on the TV and watch a Marks & Spencers ad – which uses […]

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How To Create SEO Friendly Copy

If you’re looking to build your website or blog traffic or audience, you need to start writing website copy with SEO in mind. And that means writing content which will engage your audience but is also optimised for search engines – not one or the other! We get it – creating content which ranks well […]

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10 Blog Ideas for Your Small Business

You’ve realised that setting up a blog for your small business is a valuable addition to your digital marketing strategy. And you’re well aware that it’ll help to generate and convert leads, drive traffic to your website, increase your search engine ranking, build brand loyalty and much more. But here’s the problem. You’re entirely stumped […]

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Completing a SWOT Analysis for your Business

Completing a SWOT analysis as part of your marketing plan is a powerful way to evaluate your business or project and give you a crystal-clear picture of your current position. And knowing your current business state means you can take the best measure to drive your business and marketing efforts towards their full potential. Let’s […]

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Top Tips to Grow Your Social Media Following

How many followers does your favourite brand have on their social media pages? We’re guessing hundreds, thousands, or maybe even millions. But what happens if you’re not a large, well-known brand with a huge following? Okay, so a high follower count doesn’t necessarily reflect the quality of a brand. But whether you like it or […]

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4 Tips to Start Marketing Your Business on LinkedIn

When it comes to business marketing online, LinkedIn is where it’s at. It’s focused on career development, professional connections and industry discussions. And you won’t find much of that stuff on Facebook. Whether you’re hoping to generate leads, find partnerships or build your brand awareness, LinkedIn is capable of connecting you with more than 550 […]

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Creating Compelling Ad Copy

Digital marketing moves so fast that it’s sometimes hard to keep up. But there’s one thing that remains the same regardless of changes in technology, tools or platforms. The importance of writing great copy. It’s simple. If your copy sucks, you’re not going to make a return on the money you’re paying for ads. Engaging […]

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The Psychology of Colours in Branding

Does green make you feel relaxed, calm, and at ease? Do you feel uncomfortable and alarmed when you see too much red? Have you ever wondered why? Colour has a strong psychological and emotional power which influences our behaviour. Why is colour important for brand identity? When it comes to branding, research by Color Communications […]

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Spring Clean Your Marketing Strategy

The sun is finally starting to show its face, the evenings are drawing longer, and the flowers are beginning to blossom and bloom – it must be time to prepare for the all-important spring clean. No, we’re not talking about clearing away the cobwebs in the dining room. We’re talking about your marketing strategy. Just […]

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