How to Create High Converting Landing Pages

Crafting the perfect landing page takes time, effort and testing. You can increase your chances of creating landing pages that work, by trying out different variations with content flows and formats, and also by looking at what other businesses are doing!  There are several critical factors to creating a landing page that is more likely […]

READ MORE

How to Get More Leads from your Facebook Campaigns with Effective Ad Headlines

Excellent ad copy is like the shop window of your business. It’s what grabs the attention of your potential customer and tempts them to find out more about your product or service. Effective Facebook ads entice the customer into your metaphorical shop. And so you need to make sure people want to click and engage […]

READ MORE

A Quick Guide To Creating Compelling Key Messages

Messaging is king in the world of marketing. A strong, to-the-point message should be at the heart of all of your communication with your audience. The right message is vital in creating an impact on your target and producing focus, control, and influence. As the bedrock of your marketing strategy, your key messaging should be […]

READ MORE

What Makes A Brand Stand Out

Your brand is everything. It’s what visually tells potential clients what your business is all about. It’s the single thing that has the power to attract people to find out more about your product. But if it’s not right, it also has the potential to turn them in the opposite direction. So how do you […]

READ MORE

Getting Started with Facebook Advertising Part 2

In Part 1 of our blog about Facebook advertising – https://3twelve.co.uk/blog/getting-started-with-facebook-advertising-part-1/ – we looked at the fundamentals of this type of digital marketing and how to make it work best for you. In Part 2, we’ll be talking about how to create compelling messaging, build audiences and of course, how to launch effectively. Once you’ve worked out […]

READ MORE

Getting Started with Facebook Advertising Part 1

Facebook marketing presents a vast area of opportunity anyway, but particularly in the current climate. Bearing in mind everything that’s going on, more and more people are turning to digital marketing. With people at home spending a lot more time on social media than usual, Facebook advertising is a perfect starting point for testing out […]

READ MORE

Make Lockdown Marketing Work for You

During these unusual and challenging times, you might feel uneasy about marketing your business. But, if you’re stuck at home in lockdown with additional time on your hands, there’s never been a better time to sit down and think strategically about your marketing approach and how your service or product could help people right now. […]

READ MORE

How to Generate More Sales Leads on LinkedIn: Part 2

In Part 1 of this blog, we looked at the importance of using LinkedIn (and its half a billion users!) to boost your business. We discussed how to optimise your profile, create a database and send and batch-up connection requests. In Part 2 we’re going to pick up where we left off and continue on […]

READ MORE

How to Generate More Sales Leads on LinkedIn: Part 1

Since 2017, LinkedIn has had over 500 million users, according to Business Insider Intelligence. That’s half a billion potential customers. So, of course, you want to utilise that gold mine by using LinkedIn for your own business. But how do you begin? How do you consistently and reliably use it for effective lead generation and […]

READ MORE

Facebook Advertising for B2B

As one of THE most popular social platforms available today, advertising on Facebook for B2C companies is a no-brainer – millions of consumers at media buyers fingertips just waiting to be marketed to, a dream! But how about the use of Facebook ads for B2B? No, you cry? Well, how about, yes! If you work […]

READ MORE

Marketing Planning for 2020 

Hello 2020! It’s time to set your vision for the year ahead, think about your marketing planning, get focussed and put an actionable strategy in place to help you reach your goals! You may or may not already have a marketing strategy in place. Still, at key points in the year, it’s crucial for you […]

READ MORE

Stress Busting Tips for Small Business Owners

It’s no secret that running a small business, while incredibly rewarding, can also be extremely stressful. There are days when that to-do list never seems to go down, and sleepless nights become commonplace. The challenges a small business owner faces can become a rollercoaster. Obstacles, pressure, wondering when you’ll be able to take your next […]

READ MORE

Digital Marketing Jargon Explained

The digital marketing landscape is awash with acronyms and terms that to someone just starting out can seem like another language. Trying to fathom out what your agency is saying, or what a speaker on a webinar REALLY means can leave you feeling frustrated and like you’re missing out on some big secret. The most […]

READ MORE

Five Tips for the One Person Marketing Team

Owning a business or being the only person in a small businesses marketing department will likely mean that you have a never-ending to-do list and are battling to complete many tasks, alone! From producing social media content to writing email campaign copy or analysing your web statistics, there just isn’t enough time in the day […]

READ MORE

How and Why You Need to Create Buyer Personas

The best and most effective marketing campaigns aren’t based around the guesswork. Creating engaging content, creative and messaging that captures the attention of your audience is underpinned by understanding who it is you want to talk to and what makes them tick. Enter, the buyer persona! What is a buyer persona?  To put it simply, […]

READ MORE

Facebook Ad Campaign for BeatBox Studios

We recently ran a Facebook advertising campaign for Lichfield based BeatBox Studios with some pretty cool results! 19 Book A Trial lead generation forms completed in just four days with a potential of £7980 worth of annual business for the studio and a 698% return on investment! Not bad! Here’s how we did it… The […]

READ MORE

4 Tips for Adding Video to Your Social Media Marketing Strategy

The power of video on social media is no secret – these statistics tell it all: Views on video content had increased by 258% on Facebook in 2017. If consumers have the choice, 72% of people would rather use video than text to learn about a product or service. Social video generates 1200% more shares […]

READ MORE

How to Create a Winning Facebook Advertising Campaign

Let’s face it, using a paid advertising option on Facebook will utilise valuable marketing budget – so if you’re doing it, you may as well be doing it well. Thankfully, there are multiple ways to optimise your Facebook adverts – which can help you create hyper-targeted campaigns to bring you loads of clicks and more […]

READ MORE

Add Interest to Your Facebook Marketing Strategy by Gamifying it

Let’s face it; Facebook is full to brim with uninspiring posts which you scroll right past, without giving a second thought. Brands are competing for the attention of their customers – who are bombarded with messages from the pizza company, the beauty salon, the car dealers –every single day. And when those posts are your […]

READ MORE

Content Not Engaging Your Audience

It can be super disheartening when you take hours upon hours crafting a blog post, only for it to go almost unnoticed on the web. But with 27 million (yep, you heard us right – million) pieces of new content being shared across the internet every day, it’s pretty hard to stand out from the […]

READ MORE

Why You Need Branding Guidelines and How to Create Them

Picture this. You walk into McDonald’s one day, and the decor is bright pink and sparkly. Later on, you go to Starbucks to grab a coffee; you notice that their logo is purple. And after a long day, you go home, switch on the TV and watch a Marks & Spencers ad – which uses […]

READ MORE

How To Create SEO Friendly Copy

If you’re looking to build your website or blog traffic or audience, you need to start writing website copy with SEO in mind. And that means writing content which will engage your audience but is also optimised for search engines – not one or the other! We get it – creating content which ranks well […]

READ MORE

10 Blog Ideas for Your Small Business

You’ve realised that setting up a blog for your small business is a valuable addition to your digital marketing strategy. And you’re well aware that it’ll help to generate and convert leads, drive traffic to your website, increase your search engine ranking, build brand loyalty and much more. But here’s the problem. You’re entirely stumped […]

READ MORE

Completing a SWOT Analysis for your Business

Completing a SWOT analysis as part of your marketing plan is a powerful way to evaluate your business or project and give you a crystal-clear picture of your current position. And knowing your current business state means you can take the best measure to drive your business and marketing efforts towards their full potential. Let’s […]

READ MORE

Top Tips to Grow Your Social Media Following

How many followers does your favourite brand have on their social media pages? We’re guessing hundreds, thousands, or maybe even millions. But what happens if you’re not a large, well-known brand with a huge following? Okay, so a high follower count doesn’t necessarily reflect the quality of a brand. But whether you like it or […]

READ MORE

4 Tips to Start Marketing Your Business on LinkedIn

When it comes to business marketing online, LinkedIn is where it’s at. It’s focused on career development, professional connections and industry discussions. And you won’t find much of that stuff on Facebook. Whether you’re hoping to generate leads, find partnerships or build your brand awareness, LinkedIn is capable of connecting you with more than 550 […]

READ MORE

Creating Compelling Ad Copy

Digital marketing moves so fast that it’s sometimes hard to keep up. But there’s one thing that remains the same regardless of changes in technology, tools or platforms. The importance of writing great copy. It’s simple. If your copy sucks, you’re not going to make a return on the money you’re paying for ads. Engaging […]

READ MORE

The Psychology of Colours in Branding

Does green make you feel relaxed, calm, and at ease? Do you feel uncomfortable and alarmed when you see too much red? Have you ever wondered why? Colour has a strong psychological and emotional power which influences our behaviour. Why is colour important for brand identity? When it comes to branding, research by Color Communications […]

READ MORE

Spring Clean Your Marketing Strategy

The sun is finally starting to show its face, the evenings are drawing longer, and the flowers are beginning to blossom and bloom – it must be time to prepare for the all-important spring clean. No, we’re not talking about clearing away the cobwebs in the dining room. We’re talking about your marketing strategy. Just […]

READ MORE

want free marketing tips and insights
sent straight to your inbox? sign up below!

FREE STRATEGY CALL
Book A Free 30 Minute Strategy Call today