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Following a successful pilot year in 2024, Capital of Dance Blackpool commissioned us to lead the marketing and ticket sales strategy for its 2025 festival. Celebrating all things dance, the fringe festival transforms venues across Blackpool into a vibrant programme of performances, workshops and events, showcasing talent at every level. Our role encompassed developing and delivering an integrated marketing campaign designed to raise awareness, engage audiences and drive ticket sales, helping to establish the festival as a standout addition to Blackpool’s cultural calendar.
Rebrand and graphic design
Marketing campaign strategy
Social media marketing
Facebook advertising
Google Ads
Email marketing
SMS marketing
244.97% increase in website traffic V previous year
Over 400% increase in Facebook followers
40% increase in Instagram followers
50% database growth
Increased free and ticketed pre-event bookings by 740%
3twelve quickly became an extension of our team, bringing strategic expertise, creativity and energy to every aspect of our marketing campaign. Their work significantly increased our reach, grew our audience across social media and email, and most importantly helped drive ticket sales and footfall for the festival. Their collaborative approach and commitment to delivering results made them an invaluable partner. Thank you, Sophie, Alice and the rest of the team!
Martin and Marina, Capital Of Dance
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