When it comes to business marketing online, LinkedIn is where it’s at. It’s focused on career development, professional connections and industry discussions. And you won’t find much of that stuff on Facebook.

Whether you’re hoping to generate leads, find partnerships or build your brand awareness, LinkedIn is capable of connecting you with more than 550 million professionals around the world. And all you need is your laptop. Pretty impressive, right?

So if you’re LinkedIn strategy is currently empty – maybe you only have a personal page or worse, none at all – it’s time to up your LinkedIn marketing game. Here are our top 4 tips to get started with marketing your business on LinkedIn:

1. Bulk up your personal profile

Once you create a company page, it’ll be linked to your personal profile – so don’t allow it to tarnish your value. Think of it as a pumped up, virtual version of your CV. Firstly, make sure you complete all sections of your profile, including your work experience, skills, education, and create a killer headline. Use a more ‘professional’ looking photo than you would on your other social media platforms – in other words, make sure you look somewhat smart!

Try to keep active on the platform by posting regular status updates. This could be anything from industry knowledge, blog content, what’s been keeping you busy (workwise), or anything else your connections may find useful. Make sure to comment and engage with others status updates or articles, too – it’ll really help to get your name out there. Then, start requesting recommendations from past colleagues or clients – a collection of glowing testimonials will help to enhance your profile.

2. Create a company page

The next step is to create your company’s profile. It should be a place where potential customers or clients can go and learn about your company, gauge your brand personality, see who works there – and even better, pick up some great content.

Your company page should feature:

  • A well-designed banner image and logo which are in-line with your branding. They’re the first thing people will see, so make sure they’re striking.
  • A compelling summary. If someone has taken the time to scroll down to your summary, they’re already taking an interest in the business – so make it count.
  • Information about your products and services, with rich descriptions and professional images or videos.
  • Regular status updates – this could be content from your website or blog, company news or industry-relevant news or blogs.

3. Optimize your company page for search

When it comes to digital marketing, it probably feels like keywords and SEO are mentioned everywhere. Well, you’re right! A well-optimised page can help you gain visibility when people are searching for the kind of product or service you offer.

To do this, you need to incorporate keywords into your page. If you don’t know what keywords to use, just think of it this way – what words or phrases would your target customer use when searching for your product or service? Try and incorporate these, naturally, into the page. Next, add a link back to your website or blog, and encourage any employees to add your company to the work experience section of their profile.

4. Share great content

Good content is invaluable. Many people create a company page but don’t invest time into sharing something valuable to the platform, and that’s definitely not going to bring results. It’s worth noting that ‘salesy’ content doesn’t tend to do well on LinkedIn – so try to keep that to a minimum.

You can share other people’s content, but naturally, it’s always better to publish your own. So, what would your target customer find interesting? The goal is to share content that is engaging – good indicators of this are likes, shares, clicks and comments. Try to think of ideas that will inspire, motivate and help solve problems. That way, your business will always stay relevant, and you’ll find your following and leads increase naturally.

So, what are you waiting for? Get onto LinkedIn right now and set-up your company page – it’s an essential part of your digital marketing strategy. If you’d like to step up your social media marketing game but lack the time or resources, we’d love to help. Contact 3twelve today– we’ll help you come up with an effective strategy and manage it on your behalf to save time.

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