Around 2.7 billion people worldwide use the Facebook platform, making it a ridiculously good way to showcase your business. 

Whether you are coming from a B2B or a B2C angle, Facebook advertising is a fantastic platform from which to shout about your services. And, when done correctly, you can get a great return on investment and see real results. 

But despite all the above, many businesses are still not using Facebook advertising as much as they could, or should, be. Why? Perhaps they find it too daunting. Maybe they just don’t know where to start. Or perhaps they don’t believe they can generate plausible leads with it. Well, you can. You just need a little guidance. 

That’s where we come in. This brief guide will give a useful rundown of some key points you need to know to boost your confidence in generating leads and driving sales with an effective Facebook ad campaign. And if you’re still not sure at the end, contact us at https://3twelve.co.uk/contact/ to book a free 30-minute strategy call and find out if Facebook ads could help generate leads for your business too.

So, here we go! 

Consistency is key

Give your audience a smooth, seamless and consistent experience. The Leadpages Integrated Facebook Ads tool helps to create consistency across your Facebook lead generation campaign. This includes: 

● Using the same message across all marketing channels.

● Using the same language and tone.

● Keeping imagery and colours consistent.

Know your audience

To get real results with your Facebook ad campaign, you need to know who you’re targeting. It’s no good just throwing your ad out there and hoping for the best. You need to know your target audience and tailor your campaign to appeal to them. You also need to make sure your ads are being put in front of the right target audience to maximise your chances of generating sales. For example, there’s no point in showing an ad for a piece of automotive machinery to the owner of a stationery business! Facebook’s ‘saved audiences’ tool enables advertisers to reach their target audience by utilising the data the platform holds on all its users. 

Select the right ad format

You need to make sure you choose an ad format that supports your message. Finding the right fit will help boost your conversion rate and give you plenty of good leads. There are several options to choose from, including:

● Video – to briefly explain your product/service with sound and image

● Photo – use stunning and bold imagery to promote your business

● Carousel – this allows you to use several pictures or videos in one ad

● Slideshow – you can reach people across connection speeds with video ads 

● Messenger – assist people to enter into correspondence with your business

● Collection – tell your business’s story in just one ad

Give people an incentive

It’s often a good idea – and an effective one – to offer people something as an incentive to give you their contact details. People don’t usually like to give out email addresses for nothing in return, and so you need to ensure you’re offering something of value to them, something that will entice them to give you contact details to market back to. 

There are lots of options you can choose from, for example: 

● Quizzes

● Ebooks

● Checklists

● Webinars

● White papers

● Case studies

● Tutorials

● Live demos

Test and optimise

The chances are that on your first attempt at creating a Facebook ad campaign, there may be things that don’t work so well. But don’t get despondent, learn from it. Trial and error is the most effective way to get good at something and start to see real results. Play around a bit, create mockups and try out different copy, images and formats until you find one that works best. Then, once it’s up and running, keep testing and optimising to make sure you always have the most effective ad possible and continue to generate leads. 

How can 3twelve help?

So there you go, some handy tips on how to get the most out of your Facebook ad regarding lead generation. Remember, Facebook ad campaigns are not just for B2C; B2B is a significant portion of the market on this platform as well and should be utilised. Should you need any more help with setting up your Facebook ads and optimising them for the best results possible, contact our team today.

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