Your brand is everything. It’s what visually tells potential clients what your business is all about. It’s the single thing that has the power to attract people to find out more about your product. But if it’s not right, it also has the potential to turn them in the opposite direction. So how do you make sure your brand has the power to stand out? How do you show people you’re what they’re looking for as opposed to the other businesses in your field? Well read on and find out!
There are thousands of businesses in the UK, many of them in the same industry offering the same products and services. With so many companies vying for the attention of the same customers, how do you make sure you get a slice of the pie? By making sure your brand is more visible than the rest; more memorable, more attractive and more trustworthy. There are several ways to ensure your brand is the best…
Make sure you’re giving the customer something that your competitors don’t. If you can, make your pricing competitive. People often go for the more budget-friendly option, so this is one way of enticing customers away from your rivals. If this isn’t feasible, make sure you’re offering something worth paying for – a better product, a more substantial service or more robust customer support. If people feel they’re getting more with you, they’re more likely to choose you over others [and pay more too].
If customers don’t know about you, they can’t buy from you. Make sure you’re promoting your business enough, in the right places. Social media is an excellent platform for this. Regular, value-driven content will alert people to your presence and keep you at the forefront of their minds when a need for your product or service arises.
Push the boundaries. Your brand is more likely to stick in people’s memories if you’ve used bold design and daring ad campaigns. If you blend in with everyone else, you’re more likely to be forgotten.
Know your target persona
You’ve got to know who you’re aiming at and who you’re talking to. By having a clear and solid understanding of who your target market is, you can tailor your brand specifically to attract them. For example, something that appeals to 20-year-old women will be entirely different for something that attracts 50+-year-old men, so you need to get it right.
Go for it!
Once you’ve got your brand sorted, the sky’s the limit. But it’s imperative to do the groundwork first to make sure you’re building on a solid foundation, otherwise, failure is a genuine possibility.
For help with your brand or to arrange a free 30-minute strategy call, please contact 3twelve here https://3twelve.co.uk/contact/.