the client

Bijou Boudoir was established in 2007 and is an independent womenswear boutique based in Lichfield, Staffordshire. Selling via a physical store and in the throes of setting up an e-commerce website, business owner Gemma Ramage came to us for assistance with completing managing the set up of her website, and also wanted ideas and a strategy to help her business grow and further market her business online.

Running a successful boutique and working in her on-site studio making bespoke women’s fashion, Gemma knew she needed some help to manage the all-important task of getting her website up and running and finding additional revenue streams through digital marketing.



what we did

Marketing strategy

Shopify website build – view the website here

Email marketing


Facebook advertising

Press advert design

Instagram shopping setup

Regular e-commerce updates


the results

  • Time-saving marketing support for the business owner
  • Increase in online revenue through an e-commerce website
  • Instagram shopping set up allowing the business¬†to sell products via the platform easily
  • Additional online revenue stream via set up of weekly email marketing campaigns
  • Set up of Facebook and WooCommerce integration allowing sales from the website to occur via the social media platform
  • Facebook and Instagram advertising – reaping an average 6.6 ROAS (Return On Ad Spend)
  • Measurable results from online marketing activity, proving ROI

what our client says

As well as being a friend, Sophie is an integral part of the team at BIJOU. She has been an invaluable source of support and guidance for my businesses marketing efforts. The website and email marketing campaigns Sophie has set up and managed has really taken off, helping to generate additional revenue for us, and ensuring we’re front of mind when our customers are in buying mode. I’d highly recommend her to anyone looking to increase their presence online, and subsequently, sales, using digital marketing tactics.

Gemma Ramage, Business Owner


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