why facebook advertising

  • Facebook is one of the most popular social platforms today, with approximately 2.13 billion monthly active users worldwide (source: Zephoria)
  • There are an estimated 1.15 billion mobile daily active users on Facebook (source: Zephoria)
  • Facebook is by far the most popular social media advertising channel with 93% of social media advertisers using the platform (source: Sprout Social)
  • Once considered only applicable to B2C businesses, Facebook advertising is now widely used as part of B2B marketing strategies (source: Sprout Social)
  • If utilised correctly, Facebook adverts can generate high-quality traffic to your website, generate leads and drastically increase your brands reach and engagement

A successful campaign

We recently ran a Facebook advertising campaign for urban boxing studios, BeatBox! Click here to find out what we did, how we did it, and the fantastic results we achieved!

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is facebook advertising right for your business

Ask yourself:

• Are you currently using Facebook to promote your business, but not getting the reach or engagement you’d like?

• Have you tried advertising on Facebook but with little success?

• Are you looking to generate leads and traffic to your website that you can follow up and convert?

• Do you sell a product, event or service directly to customers?

• Do you want to see if Facebook advertising will work for you, but you don’t know where to start?

Facebook advertising isn’t for everyone, and we will be open and honest about whether we think this form of advertising will work for your business. However, if you answered yes to the majority of the questions above, it’s likely that Facebook advertising will be an excellent fit for your business, and could bring about some incredible results!

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our approach

Understand your objectives

What is it you’re looking to achieve through Facebook advertising?

Carry out an audit

If you’ve been managing Facebook ads already and have a Business Manager or Ads Manager account, we’d like to get an understanding of what is and isn’t working ahead of running a campaign for you.

Create a campaign

Using the information we gather from you and having audited your account and website, we can then pull together a funnel process document which will detail the steps of the campaign.

Campaign deployment

In order to manage your Facebook campaign, we would need access and admin rights to your Facebook page and Business Manager account if you have one set up already. You set the ad spend and our management fee would be charged as agreed.

On-going management

We’ll ensure to update you regularly on the results of your campaign and report fully upon the campaign once it comes to an end.

Would you like to find out if Facebook advertising is a good fit for your business? Get in touch to arrange a free consultation call.

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what our clients say

“Sophie has helped me get to grips with understanding how to set up and advertise on social media platforms. Something I felt completely lost with! She has a great way of explaining things, and is very personable, which has been so helpful. I feel like I’m finally understanding all the jargon and how to use the advertising tools properly. Her tools and tips for generating leads have helped a beginner like me really understand how to best use the platforms for my brand.”

Becky Perry, Director, Pattern Paper Scissors

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