the client

TrussLite are manufacturers and suppliers of truss systems and temporary structure solutions to the exhibition and events sectors. Founded in 2012, the business has gone from strength to strength, adding new product lines to it’s expanding portfolio and gaining several high profile clients including Brandon Tool Hire and Yuneec.

With no in-house marketing team, TrussLite was looking for a helping hand with managing their social media accounts, email marketing, copywriting and updates for their website and blog and also running their Facebook advertising campaigns.

While the business had a logo, there were no assets to run alongside this that could be worked into other marketing communications (fonts, colour palettes, messaging), so this was also an area that could be developed and improved.

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what we did

Strategy development

Social media marketing

Blog creation

Brand development

Email marketing

Facebook advertising

Collateral design

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the results

  • A consistent approach to marketing activity
  • Time saved internally/responsibility of marketing taken away from the team
  • Uniform approach to branding across all marketing channels
  • Frequent posting on all social media platforms and community engagement monitoring
  • 46% increase in social media followers
  • 66% increase in social media engagement
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what our client says

“We have worked with Sophie and her team for over a year on our marketing because they consistently deliver on their promises. I would have no problem recommending them. You have to work with good people that do a great job to be successful – that’s why we work with 3twelve.”

Brett, Management Executive, TrussLite

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